My journey with matcha began long before Koicha. As I traveled the world, exploring cities and cultures, I always found myself seeking out that perfect bowl of matcha — rich, umami, and deeply grounding.

When I moved to Bulgaria, I quickly realized how difficult it was to find authentic, high-quality matcha — the kind that truly honors its Japanese roots. In 2025, I finally took a step I had been dreaming of for years: I began sourcing and tasting matcha straight from Japan. After months of research and endless cups of tea, I found it — the matcha that made me say, "This is it."

That moment sparked the birth of Koicha — a brand dedicated to sharing pure, ceremonial-grade matcha here in Bulgaria. We’ve partnered with small, family-run tea farms in Japan who’ve been cultivating tea with care and tradition for generations. Through Koicha, our mission is simple: to bring you real, high-quality matcha while celebrating the culture, craftsmanship, and calm that comes with every cup.

Welcome to Koicha — where matcha is more than a drink; it’s a way of life.